How do you introduce social media (SM) into your business? Relationship Marketing is not new to business. Smart business managers and owners have always known that there is a long term value in fostering good customer relations.
However, for many businesses introducing these social options and services to their customers for the first time, it can be confusing and a headache for the employees who are given the responsibility.
Traditionally most businesses that had a written marketing plan and strategy, based it on outbound marketing where the costs and results were easily measured.
With SM relationship marketing over the internet, the costs and results are not as easily defined as in the past, when traditional methods were used e.g. new business resulting from a newspaper advertising campaign.
New tools and measurement methods are required.
Identifying and explaining the new methods of customer engagement, the tools of engagement and measurement methods in the marketing plan is the role of the contractor.
They will make it clear what direction you should take and why, because unless you are familiar with SM relationship marketing, it can be very confusing.
It is important that you understand what you require from your relationship marketing plan. The following points are some that you should be looking for:
One of the main issues in drawing up this relationship marketing plan is deciding whether to do it yourself or to employ a professional SM consultant or contractor to do it with you.
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All the best,